Project: Build an Offer and Pricing Plan

// Project: Build an Offer and Pricing Plan
// Builds a structured offer, then runs a cost-plus pricing floor calculation
// and compares it against a value-based estimate to recommend a final price.

function buildOffer(inputs) {
  return {
    targetCustomer: inputs.targetCustomer,
    problem: inputs.problem,
    desiredOutcome: inputs.desiredOutcome,
    deliverables: inputs.deliverables,
    timeline: inputs.timeline,
    included: inputs.included,
    excluded: inputs.excluded,
    priceModel: inputs.priceModel,
    proof: inputs.proof,
    callToAction: inputs.callToAction
  };
}

function calculatePricingFloor({ laborHours, hourlyRate, softwareCost, supportCost, desiredMarginPercent }) {
  const totalCost = laborHours * hourlyRate + softwareCost + supportCost;
  const floor = totalCost / (1 - desiredMarginPercent / 100);
  return {
    totalCost,
    floor: Math.round(floor * 100) / 100
  };
}

function recommendFinalPrice(floor, valueBasedEstimate) {
  if (valueBasedEstimate >= floor) {
    return {
      price: valueBasedEstimate,
      reasoning: "Value-based estimate is at or above the cost-plus floor -- price at the value estimate, since pricing at the floor would leave money on the table."
    };
  }
  return {
    price: floor,
    reasoning: "Value-based estimate falls below the cost-plus floor -- price at the floor to avoid working at a loss, or reduce scope / raise the outcome's value instead."
  };
}

// --- Example: one-time "Website Audit & Fix" service for small business owners ---
const offer = buildOffer({
  targetCustomer: "Small business owners with an existing but underperforming website",
  problem: "Their site is slow, hard to navigate on mobile, and losing potential customers",
  desiredOutcome: "A faster, mobile-friendly site that converts more visitors into leads",
  deliverables: ["Full technical + UX audit report", "Priority fix list", "Fixes implemented for top 10 issues"],
  timeline: "5 business days",
  included: ["Speed optimization", "Mobile layout fixes", "Broken link repair"],
  excluded: ["New page design", "Content writing", "Ongoing maintenance"],
  priceModel: "One-time fixed price",
  proof: "Case study: reduced load time from 6.2s to 1.8s for a prior client",
  callToAction: "Book a free 15-minute site review call"
});

const pricing = calculatePricingFloor({
  laborHours: 6,
  hourlyRate: 40,
  softwareCost: 15,
  supportCost: 25,
  desiredMarginPercent: 30
});

// Value-based estimate: the business owner's own estimate of what fixing
// this is worth to them (e.g. a slice of the monthly leads currently lost).
const valueBasedEstimate = 650;

const finalPrice = recommendFinalPrice(pricing.floor, valueBasedEstimate);

console.log("--- Offer ---");
console.log(JSON.stringify(offer, null, 2));
console.log("--- Pricing floor ---");
console.log(JSON.stringify(pricing, null, 2));
console.log("--- Final price recommendation ---");
console.log(JSON.stringify({ valueBasedEstimate, ...finalPrice }, null, 2));